Logos
Brand Guidelines
Concerted Action is a one-stop consulting firm specializing in organizing, advocacy, and technologies that power grassroots movements. Their digital experts leverage powerful and innovative tools to advance the digital programs of their Union and non-profit clients.
I was tasked with created a simple, impactful, icon-based logo that would help represent CA and the Unions it supports. The history of the iconic raised fist in advocacy and organizing was an inspiration to this project. But with any creative project, the goal is to draw inspiration from, never copy. I landed on a design that represents strength, passion, integrity and technology.
As things progressed I developed a secondary logo for the “Organizers Helpdesk”, an additional “mobile first” resource that Concerted Action provides its clients for an even more hands-on support experience for Unions and non-profits.
Brand Guidelines developed to help CA stay on brand with a consistent look and feel across all its communications. Established colors, fonts, additional assets and proper usage in all platforms.